We`ve created a cross-selling email for you to see how easy it is. Most executives sell to any customer, sure that more turnover means more profits. And cross-selling is generally profitable. But our analysis, the first of its kind to our knowledge, has shown that companies that indiscriminately encourage all their customers to buy more, make a costly mistake: a significant subset of cross-buyers is very unprofitable. Remember the last time you bought a smartphone or ordered a hamburger. In any case, they were offered a case or fries and a Coke. That`s how cross-selling works. The sale of complementary services is another form of cross-selling. This happens when a supplier convinces a customer that they can increase the value of their service by purchasing another part of the supplier company. When you buy a device, the seller offers to sell insurance beyond the warranty terms. Although usually, this type of cross-selling can cause a customer to feel misused.
  The customer might ask the seller of the appliance why he needs insurance for a brand new refrigerator: “Is it really likely that it will break in just nine months?” If you combine advanced SendPulse tools with the best cross-sell strategies, your business is certainly successful. For now, you can familiarize yourself with the wonderful practices you can use after reading this article. The size of each problem segment varies from company to company. (See the “Know Your Problem Customers” exhibition.) Our research shows that this depends in part on how companies have implemented common marketing practices – and suggests four ways to avoid losses and maximize profits from cross-selling initiatives. Before you launch your next cross-selling campaign, stop and ask yourself, “Do we really want these customers?” Remember our catalog dealer? By reviewing customer data, we discovered a group of problem clients who could have been identified for two years in their relationship with the company. The merchant had maintained them unsuspectingly, had given them several catalogues and had made other cross-selling efforts.